As a non-profit relying heavily on public goodwill and donations, Devotion for Welfare needed a campaign that could emotionally connect with people while clearly communicating their mission and credibility. The challenge lay in breaking through the digital noise with limited resources while maintaining sensitivity around the issues at hand.
Our approach began with a deep understanding of the organization’s values and beneficiaries. We crafted a compassionate yet empowering campaign identity, starting with a logo that visually captured the essence of hope and community. A detailed strategy was developed for social media, blending informative content with emotionally resonant storytelling. Consistent branding across visual assets, combined with timely, authentic production, ensured the message reached and moved the right audience. Social platforms were curated to be not just informative, but also rallying points for collective support.
The campaign achieved strong engagement and visibility within Lebanon’s digital space. The new visual identity gave the organization a recognizable presence, while the social media strategy boosted reach, increased follower interaction, and elevated public awareness. Devotion for Welfare was able to strengthen its connection with donors and supporters, ultimately contributing to the ongoing success of its fundraising and patient support initiatives.
