American Cosma

BRANDING

OVERVIEW

American Cosma LLC, a premium professional beauty company based in the USA, is the parent company of Eva Joie and Eva’s Joy. These brands offer high-quality nail care products and luxurious spa essentials, including nail accessories, spa scrubs, mineral salts, body creams, and masques, designed for both professional use in salons and spas and for consumers seeking indulgent self-care experiences.

AC's Brands

CHALLENGES

One of the core challenges was harmonizing the visual identity of American Cosma with its subsidiary brands—Eva Joie and Eva’s Joy, each rooted in luxurious wellness and distinct aesthetic values. It was essential to create a unified yet flexible brand system that upheld American Cosma’s overarching elegance while allowing Eva Joie’s spa-centric serenity and Eva’s Joy’s vibrant energy to shine through. Additionally, consistency across international markets, platforms, and product formats, from digital banners to physical packaging—posed a creative and logistical challenge.

APPROACH

We aligned the visual identity of American Cosma and its sub-brands, Eva Joie and Eva’s Joy, by developing a unified design system rooted in elegance and wellness. A refined catalog, impactful homepage banner, and cohesive stationery were created to ensure consistency across digital and print channels while honoring each brand’s unique essence.

THE RESULT

The result was a visually unified brand presence that elevated American Cosma’s image and strengthened brand recognition. The refreshed catalog and website visuals boosted engagement, while the professional stationery reinforced trust and brand credibility across all customer touchpoints.

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