The main challenge was to elevate a traditional brand into the digital space while maintaining its authenticity and charm. We needed to create a content experience that looked as delicious as the products tasted—bridging classic craftsmanship with a fresh, modern aesthetic.
We developed a content strategy centered around visual indulgence, seasonal collections, and behind-the-scenes bakery moments. Our production focused on high-quality, detail-rich photography that highlighted texture, freshness, and the artisanal nature of each item. Through consistent design and creative layouts, we brought a visual identity to life across posts, stories, and highlights—while managing daily interactions and engagement with the audience.
The result is a warm, inviting social presence that truly reflects the soul of Rachad Patisserie. With beautifully curated content and consistent branding, the platforms have become an extension of the in-store experience—driving traffic, increasing orders, and reinforcing customer loyalty, one sweet post at a time.
