Funpedia’s mission is joyful and impactful, but the challenge was to translate that vibrancy into a consistent digital presence that parents trust and kids love. Social media had to balance informative updates for parents with a tone that captured the spirit of fun and learning. The audience expected clarity, creativity, and a genuine window into the camp’s daily experiences.
To meet these goals, we developed a dynamic social media strategy focused on showcasing real moments from the camp—classroom activities, creative projects, and special events—all curated to reflect both educational value and joyful engagement. Content was optimized for relevance and visual appeal, using bright, playful visuals and captions designed to resonate with parents. Each post aimed to reinforce Funpedia’s promise of a safe, enriching, and joyful environment for children.
Through strategic content planning and consistent brand voice, Funpedia’s social media channels grew significantly in reach and engagement. Parents became more connected to daily camp life, fostering trust and boosting word-of-mouth referrals. The vibrant feed not only increased inquiries but also enhanced the perception of Funpedia as a top-tier early childhood experience—one that blends learning and laughter every single day of the year.
